A virtual assistant uses Artificial Intelligence (AI), Robotic Process Automation (RPA), Natural Language Processing (NLP), and Machine Learning (ML) to gather customer information and data from interactions in order to better understand and process them. When past data is available, digital agents can learn to recognize customer behaviors and adapt based on forthcoming data.

Virtual assistants can help assist customers with complex inquiries, make recommendations and predictions, and carry out conversations by constantly adding and assessing new information, historical data, customer preferences, and more.

The use of virtual assistants has grown exponentially over the past several years. They have made quite the impact across various industries and have proven the benefits time and time again. One major contributor to the widespread adoption of virtual assistants is the retail industry. While nearly all retail industry sectors have adopted virtual assistants, the home improvement sector is the most recent to jump on the bandwagon and reap the benefits of this technology.

Below, we will take a deep dive into the significant benefits of adopting AI-powered virtual assistants within the industry, how they can improve business processes, enhance business performance, boost customer satisfaction, and much more.